Released on = October 23, 2006, 7:06 am

Press Release Author = The Lion Brand Yarn Company

Industry = Apparel & Fashion

Press Release Summary = Tapping into the data from their Web site, Lion Brand Yarn
is now publishing a monthly
\"Hot List\" of the most popular knitting and crochet patterns as well as the most
popular
yarns used to make these patterns.

Press Release Body = New York - New York - October 2, 2006 - Lion Brand Yarn Company
(http://www.LionBrand.com) the Web's largest supplier of hand-knitting yarns in the
U.S. and the largest online knit and crochet site worldwide, released their monthly
\"Hot List\" of patterns. These top ten lists are based on hundreds of thousands of
searches by people using the online search engines at the Lion Brand Web site in the
month of September 2006.

Here are the top five pattern types searched for at http://www.LionBrand.com and
using the search tool called the Pattern Finder. This search tool allows users to
search by selecting criteria such as type of item, size, skill level and yarn. The
top five pattern types are determined by the total number of downloads of all
individual patterns, sorted by type.

1. Afghans and Throws 2. Purses and Bags 3. Ponchos 4. Baby Blankets 5. Baby Clothing

The top 10 patterns and the yarns they were made with were as follows. This is
determined by the number of pattern downloads for individual patterns.

1. Plush Throw (Chenille Thick & Quick) 2. Easy Purse (Wool-Ease Thick & Quick) 3.
"Coming Home" Poncho (Homespun) 4. Bauhaus Washcloth (Lion Cotton) 5. Prayer Shawl
(Homespun) 6. Hooded Baby Poncho (Babysoft) 7. Two Needle Booties (Watercolors) 8.
Aran Cardigan (Fishermen's Wool) 9. Groovy Granny Poncho (Homespun) 10. Easy Does
It Baby Blanket (Jiffy)

Note: The "Coming Home" poncho, the design of the famous poncho that Martha Stewart
wore when she was released from prison, was first introduced on the Lion Brand Web
site in March 2005, is still the number 3 pattern.

About Lion Brand
A favorite American brand since 1878, this fifth generation family business inspires
and educates knitters and crocheters with beautiful patterns and yarns in over 600
colors.


Web Site = http://www.lionbrand.com

Contact Details = For more information contact:
Ilana Rabinowitz
Ilana@lionbrand.com
LionBrand.com
212 243 8995